Aller au contenu
GD
Débutant

Google Digital Marketing Fundamentals

Master Google Ads, SEO, & Analytics to launch your online presence, drive traffic, and measure success. Start your digital marketing journey!

F
Cours de Fakhar
6 chapitres · 15 leçons
~5 h
Nouveau
Mis à jour le 27 oct. 2026

En un coup d'œil

Touchez ou survolez l'icône d'information pour plus de contexte

Niveau

Débutant

Durée

~5 h

Langue

Anglais

Inscriptions

Vient d'être publié

Portée

Full Course

Dernière mise à jour

27 oct. 2026

Choisissez votre parcours : commencez à apprendre maintenant ou testez d’abord votre niveau actuel.

Vous ne savez pas si ce cours vous convient ? Commencez par un court autotest.

Aperçu du cours

Feeling lost in the vast digital landscape, struggling to attract customers, or unsure how to make your online presence truly shine? In today's competitive environment, mastering Google's powerful marketing tools is not just an advantage – it's a necessity. This beginner-friendly course empowers you to navigate the complexities of digital marketing with confidence, transforming your ideas into measurable online success. Whether you're a small business owner, an aspiring marketer, or someone looking to enhance their professional skill set, this course provides the essential foundation.

Lire la description complète du cours

Unlike theoretical guides, 'Google Digital Marketing Fundamentals' takes a hands-on approach, guiding you through practical applications of Google Ads, Google Analytics, and Google Business Profile. You'll learn to craft compelling search campaigns that reach your ideal customers, optimize your website to rank higher in search results, and interpret critical data to make informed decisions. Furthermore, you'll discover how to leverage local SEO to dominate your immediate market and connect directly with local clientele, ensuring your business stands out both globally and locally.

By the end of this journey, you'll be equipped with the actionable strategies and practical know-how to build a robust online presence, drive targeted traffic, and measure your marketing ROI effectively. Stop guessing and start growing. Enroll today and unlock the full potential of Google's marketing ecosystem to achieve your digital goals.

Ce que vous allez accomplir

  • By the end, you will be able to create, launch, and manage effective Google Ads search campaigns to attract targeted traffic.
  • By the end, you will be able to implement fundamental on-page and off-page SEO techniques to improve website visibility in Google search results.
  • By the end, you will be able to set up and interpret Google Analytics reports to monitor website performance and user behavior.
  • By the end, you will be able to optimize a Google Business Profile to enhance local search presence and engage with local customers.
  • By the end, you will be able to develop a foundational digital marketing strategy integrating Google's core tools.

À qui s'adresse ce cours ?

This course is ideal for beginners: aspiring digital marketers, small business owners, entrepreneurs, or professionals looking to understand and apply fundamental Google marketing tools to grow their online presence and reach new customers effectively.

Ce que vous allez apprendre

  • 1.1Lesson 1.1: What is Digital Marketing and Why Google?
    4 sujets
  • 1.2Lesson 1.2: Exploring Core Google Digital Marketing Tools
    6 sujets
  • 2.1Lesson 2.1: Introduction to Google Ads and Campaign Structure
    5 sujets
  • 2.2Lesson 2.2: Keyword Research and Selection
    5 sujets
  • 2.3Lesson 2.3: Crafting Effective Search Ads
    5 sujets

Questions fréquentes

How long does this course take to complete?

This self-paced course is designed to be completed in approximately 12-15 hours of focused study, though you can learn at your own speed.

Do I need prior digital marketing experience to enroll?

No prior digital marketing experience is required. This course is specifically designed for beginners, starting with foundational concepts and building practical skills step-by-step.

What will I be able to do after completing this course?

Upon completion, you'll be able to set up and manage basic Google Ads campaigns, implement essential SEO strategies for website visibility, analyze website traffic with Google Analytics, and optimize a Google Business Profile for local engagement.

Is there a certificate of completion?

Yes, upon successful completion of all course modules and assessments, you will receive a Certificate of Completion to showcase your newly acquired digital marketing skills.